.Akshali Shah, Executive Supervisor, Parag Dairy FoodsNew Delhi: Parag Dairy Foods has expanded its whey healthy protein series under the Avvatar brand name, along with a focus on personalization of the products for the buyers as portion of its own new advertising and marketing method, Akshali Shah, executive director at Parag Milk Foods stated in a chat with ETRetail.With this expansion and requirements of the classification growing at a 30-35 percent CAGR, it aims to achieve a 20-25 per-cent market share in this group through 2027-28. The company has actually established its own whey protein manufacturing location in Pune, Maharashtra which offers it an one-upmanship as well as strengthens its market opening, Shah shared.The company has actually committed about Rs 300 crore in setting up and also extending its own whey healthy protein production capability.The whey healthy protein classification, which currently assists 7 percent to Parag's total revenue, is actually expected to support 15 per-cent in the following 3-4 years. Presently, regarding one-third of the provider's whey healthy protein purchases stem from e-commerce systems, giving it an across the country reach.To serve the youth and gym-goers and further profit from the developing need, Parag Dairy Foods considers to distribute its own products through present day profession shops, concentrated whey healthy protein shops, and also online networks, making sure omnichannel availability.This assertive development intended is actually additionally backed due to the business's influencer-driven advertising campaigns as well as its sturdy distribution network, which includes over 35 depots and a powerful existence in both conventional and also digital retail.As every the company's Q1 FY25 regulative improve, the agency possesses a network of ~ 6200 reps as well as 682 very stockists. It also possesses a presence in 4.6 lakh retail touch factors and also targets to get to 13-15 lakh touch points by 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
Participate in the community of 2M+ field experts.Subscribe to our newsletter to obtain latest ideas & review.
Install ETRetail App.Obtain Realtime updates.Save your favorite write-ups.
Scan to download App.