.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a brand name emissary as well as a financier in the provider, it showed to ETRetail.Without divulging the precise percent of risk the cricketer has actually taken, the firm mentioned it is a significant and also key investment.This partnership aims to utilize KL's tremendous level of popularity, particularly amongst youth and also fitness enthusiasts, to increase Boldfit's reach into untapped markets and also demographics across India.Sharing concerning the brand's growth strategies, Pallav Bihani, owner and also chief executive officer of the provider claimed, "We are actually going all-in on broadening our activewear and also shoes categories, which are set to redefine the physical fitness market. These sectors are our future growth motors." Currently, physical fitness and also doing yoga extras drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand accomplished a revenue of Rs 73 crore. Along with key projects and this relationship, the brand name targets to get to an earnings of Rs 500 crore by FY26. Established in 2018, it presently offers over 1 crore consumers each year and also strives to expand this grasp to 5 crore using this relationship. Likewise, it is actually enhancing its own source chain infrastructure to make sure swift shipment as well as constant item availability.Looking forward, the D2C start-up counts on a surge in online traffic, social media sites involvement, and also higher purchases across our main classifications.
Released On Aug 1, 2024 at 10:46 PM IST.
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